Sydney’s specialty coffee scene is world-class. When someone searches for artisan coffee roasters, your website needs to convey quality, craftsmanship, and passion—just like your beans.

We built a demo website for an artisan coffee roastery using Express.js and EJS templates, Node.js’s minimalist web framework trusted by Netflix, Uber, and PayPal. The result? A warm, inviting website with server-side rendering, custom coffee-themed colors, and the reliability coffee lovers expect.

View the live demo: artisan-coffee.cosmoswebtech.com.au →

Demo Website Hero Section Live demo hero section showcasing the design and layout

Why Express.js for Coffee Websites?

Express.js is the minimalist framework that gives you complete control—perfect for businesses that know exactly what they want.

Benefits:

  • Simplicity - Minimal framework, maximum flexibility
  • Node.js ecosystem - Access to 1M+ npm packages
  • Server-side rendering - Fast initial page loads, SEO-friendly
  • Easy integration - Connect to any database, payment system, or API
  • Mature & stable - 10+ years of production use

The Performance Numbers

Build Output:
  CSS: 20KB minified (custom Tailwind build)
  JavaScript: Minimal (vanilla JS for interactions)

Server: Express.js 4.21.2
Template Engine: EJS 3.1.10
Dev startup: < 1 second
Production ready: Yes

Coffee Brown: Warm Artisan Aesthetic

Coffee roasteries need websites that evoke warmth, craftsmanship, and quality. We created a custom coffee color palette:

Coffee Colors (Custom):

  • coffee-50: #faf6f3 (cream)
  • coffee-400: #c18d5b (light roast)
  • coffee-600: #8b5a33 (medium roast)
  • coffee-800: #5a3a24 (dark roast)
  • coffee-900: #4a301f (espresso)

Cream Accents:

  • cream-50: #fdfcfb
  • cream-100: #faf8f5
  • cream-200: #f5f1e8

Why brown/coffee tones?

These colors literally represent your product—customers immediately associate these warm browns with fresh coffee, roasting aromas, and cozy cafe vibes.

Express.js + EJS: Server-Side Simplicity

What is EJS?

EJS (Embedded JavaScript) is a simple templating language:


<%- include('partials/head', { title: 'Home - Artisan Coffee' }) %>
<%- include('partials/navigation') %>

<main>
  <section class="hero">
    <h1>Freshly Roasted, Carefully Crafted</h1>
    <p>Small-batch specialty coffee roasted in Sydney</p>
  </section>

  <section class="featured-coffees">
    <% const coffees = [
      { name: 'Ethiopian Yirgacheffe', notes: 'Floral, citrus, tea-like' },
      { name: 'Colombian Supremo', notes: 'Chocolate, caramel, balanced' },
      { name: 'Brazilian Santos', notes: 'Nutty, sweet, low acidity' }
    ]; %>

    <% coffees.forEach(coffee => { %>
      <div class="coffee-card">
        <h3><%= coffee.name %></h3>
        <p><%= coffee.notes %></p>
      </div>
    <% }); %>
  </section>
</main>

<%- include('partials/footer') %>

EJS is just HTML with JavaScript sprinkled in—easy to learn, powerful to use.

Express Routing

Clean, simple routes:

import express from 'express';

const app = express();

app.get('/', (req, res) => {
  res.render('index', { title: 'Home' });
});

app.get('/coffee', (req, res) => {
  res.render('coffee', { title: 'Our Coffee' });
});

app.listen(3000, () => {
  console.log('Server running on http://localhost:3000');
});

Each route renders an EJS template with data. Simple, predictable, maintainable.

Four Pages That Sell Coffee

1. Homepage: Welcome Coffee Lovers

Hero Section:

Freshly Roasted, Carefully Crafted
Small-batch specialty coffee roasted fresh in Sydney

Warm coffee gradient background (coffee-400 to coffee-600).

Featured Coffees:

  • Ethiopian Yirgacheffe - Light roast, floral notes
  • Colombian Supremo - Medium roast, balanced
  • Brazilian Santos - Medium-dark, nutty sweetness

Brewing Tips: Quick tips for home brewing excellence.

Visit Us CTA: Roastery location and cafe hours.

2. Coffee Menu: Complete Selection

Single Origin:

  • Ethiopian Yirgacheffe - $18/250g
  • Colombian Supremo - $16/250g
  • Brazilian Santos - $15/250g

House Blends:

  • Breakfast Blend - $14/250g
  • Espresso Blend - $16/250g

Roast Levels:

  • Light: Bright, acidic, complex
  • Medium: Balanced, sweet, approachable
  • Dark: Bold, rich, low acidity

Each coffee includes tasting notes and brewing recommendations.

3. About: The Roastery Story

Our Story:

  • Founded 2018 by coffee-obsessed friends
  • Sourcing: Direct relationships with farmers
  • Roasting: Small-batch precision on our Probat roaster
  • Philosophy: Transparency, quality, sustainability

The Team: Introduction to head roaster and cafe staff.

4. Contact: Get In Touch

Roastery & Cafe:

  • Address: 45 Coffee Lane, Marrickville NSW 2204
  • Phone: (02) 9876 1234
  • Email: [email protected]

Hours:

  • Mon-Fri: 7AM - 4PM
  • Sat-Sun: 8AM - 3PM

Wholesale: Information for cafes and restaurants interested in wholesale accounts.

What Real Coffee Businesses Need

1. Online Store

E-commerce integration:

  • Product catalog with photos
  • Shopping cart
  • Payment processing (Stripe, PayPal)
  • Subscription options (weekly/monthly delivery)
  • Inventory management

Express.js integrates easily with Shopify, WooCommerce APIs, or custom solutions.

2. Subscription Management

Coffee subscriptions drive recurring revenue:

  • Weekly/fortnightly/monthly delivery
  • Customizable selections
  • Pause/resume functionality
  • Delivery address management

3. Wholesale Portal

B2B section for cafe partners:

  • Wholesale pricing
  • Bulk order forms
  • Account management
  • Order history
  • Invoicing

4. Blog & Brew Guides

Educational content:

  • Brewing tutorials (pour-over, espresso, French press)
  • Coffee origin stories
  • Roasting insights
  • Industry news

Drives SEO and establishes expertise.

5. Events Calendar

Community engagement:

  • Cupping sessions
  • Brewing workshops
  • Origin tastings
  • Barista training

6. Professional Photography

Replace placeholders with:

  • Coffee product shots (bags, beans)
  • Roasting process photos
  • Cafe ambiance
  • Team portraits

Investment: $800-1,500 for 15-20 professional images.

SEO for Specialty Coffee

Local SEO:

  • Google Business Profile with photos
  • “Specialty coffee Sydney,” “coffee roaster Marrickville”
  • Blog about Sydney coffee culture
  • Reviews from customers

Content strategy:

  • Origin-specific landing pages (Ethiopian coffee, Colombian coffee)
  • Brewing method guides
  • Roast level education
  • Sustainability practices

Hosting & Deployment

Express.js apps need Node.js hosting:

Options:

  • Heroku: $7-25/month, easy deployment
  • DigitalOcean: $6-20/month, more control
  • AWS/GCP: Scalable, more complex
  • Vercel: Free tier, serverless

All include SSL, automatic deployments, and scaling.

Real Coffee Website Pricing

Starter Package:

  • Homepage, coffee menu, about, contact
  • Mobile responsive
  • Custom coffee color palette
  • Blog ready
  • Investment: $3,500 - $5,500

E-Commerce Package:

  • Everything in Starter
  • Online store with cart/checkout
  • Stripe/PayPal integration
  • Coffee subscriptions
  • Investment: $7,000 - $10,000

Enterprise Package:

  • Everything in E-Commerce
  • Wholesale portal
  • Subscription management dashboard
  • Advanced analytics
  • Investment: $12,000 - $18,000

Timeline: 4-6 weeks from design to launch.

Ready to build a beautiful website for your Sydney coffee business? Contact Cosmos Web Tech for a free consultation.

📞 0433 309 677 📧 Email us

We build coffee websites that smell as good as they look—just like this Artisan Coffee Roastery demo.

Pair your website with a companion mobile app. Awesome Apps creates cross-platform apps that share your branding and connect to the same backend.

Part of the Ganda Tech Services family, Cosmos Web Tech delivers specialist web design and digital marketing for Australian small and medium businesses.