Sydney’s barber scene has exploded. From classic old-school shops to modern high-end barbering, great barbers need websites that match their professionalism and style.

We built a demo website for Classic Cuts Barber Shop using Express.js and EJS templates—the same minimalist Node.js framework trusted by enterprise companies. The result? A sharp, professional website with a masculine aesthetic, appointment booking, and the reliability that keeps customers coming back.

View the live demo: classic-cuts.cosmoswebtech.com.au →

Demo Website Hero Section Live demo hero section showcasing the design and layout

Why Express.js for Barber Shops?

Express.js is perfect for service businesses that need simplicity with power.

Benefits:

  • Minimal overhead - Fast server startup, light resource usage
  • Server-side rendering - Instant page loads, perfect for mobile shoppers
  • Session management - Track customer appointments and preferences
  • Easy integration - Connect to booking systems, payment processors
  • Proven reliability - Used by thousands of service businesses worldwide

The Performance Numbers

Build Output:
  CSS: 18KB minified (custom Tailwind build)
  JavaScript: Minimal (vanilla JS for interactions)

Server: Express.js 4.21.2
Template Engine: EJS 3.1.10
Dev startup: < 1 second
Production ready: Yes

Navy, Black & Gold: Masculine Barbering Aesthetic

Modern barber shops need websites that convey professionalism, expertise, and approachability. We created a sophisticated color palette that’s distinctly masculine without being intimidating:

Primary Colors (Navy/Black/Gold):

  • Navy-900: #0f172a (authority, trust)
  • Navy-700: #1e293b (rich depth)
  • Black-900: #1a1a1a (contrast, sharpness)
  • Gold-500: #d4af37 (premium, sophistication)
  • Gold-400: #daa520 (warm accents)

Neutral Tones:

  • Slate-100: #f1f5f9 (clean backgrounds)
  • Slate-50: #f8fafc (premium whites)

Why navy, black, and gold?

These colors communicate:

  • Navy - Trust, professionalism, reliability
  • Black - Precision, quality, sophistication
  • Gold - Premium service, attention to detail, luxury

Think of high-end barber shops with leather chairs and brass fixtures—this aesthetic translates perfectly online.

Typography:

  • Headings: Plus Jakarta Sans (modern, confident)
  • Body: Inter (highly readable, professional)

Express.js + EJS: Server-Side Clarity

What Makes Express Perfect for Barbering?

Express.js is wonderfully straightforward for service businesses:

import express from 'express';
import bodyParser from 'body-parser';

const app = express();
app.use(bodyParser.json());

// Homepage
app.get('/', (req, res) => {
  res.render('index', { title: 'Classic Cuts Barber Shop' });
});

// Services page
app.get('/services', (req, res) => {
  const services = [
    { name: 'Classic Haircut', price: '$35', duration: '30 min' },
    { name: 'Fade Haircut', price: '$40', duration: '35 min' },
    { name: 'Beard Trim', price: '$20', duration: '15 min' },
    { name: 'Hot Shave', price: '$30', duration: '20 min' }
  ];
  res.render('services', { services });
});

// Appointment booking
app.post('/api/book-appointment', (req, res) => {
  const { name, phone, service, date, time } = req.body;
  // Save to database or email confirmation
  res.json({ success: true, message: 'Appointment booked!' });
});

app.listen(3000, () => {
  console.log('Classic Cuts server running');
});

Each route is crystal clear: what it does, what data it needs, what it returns.

Session Management for Regulars

Express integrates easily with session management to remember customer preferences:

import session from 'express-session';

app.use(session({
  secret: 'your-secret-key',
  resave: false,
  saveUninitialized: true
}));

app.get('/dashboard', (req, res) => {
  if (req.session.customerId) {
    // Show customer's appointment history, preferred barber, notes
    res.render('dashboard', {
      customer: req.session.customer,
      appointments: req.session.appointments
    });
  } else {
    res.redirect('/login');
  }
});

Regular customers can log in to see their appointment history and preferred barber—building loyalty and repeat business.

Five Pages That Build Reputation

1. Homepage: The First Impression

Hero Section:

Classic Cuts Barber Shop
Where Tradition Meets Excellence

Navy background with gold accents creates an immediate impression of premium service.

Key sections:

  • Why Choose Us - 3 points (Expert Barbers, Premium Products, Comfortable Atmosphere)
  • Featured Services - Grid of top services with icons
  • Latest Cuts - Gallery of recent work (customer photos with permission)
  • Book Now - Prominent CTA button linking to appointment page
  • Testimonials - Real customer reviews and ratings

2. Services Page: Complete Offerings

Service Categories:

Haircuts:

  • Classic Haircut - $35 (30 min) - Traditional styles, clipper-work precision
  • Fade Haircut - $40 (35 min) - Modern fades, sharp lines, blended lengths
  • Textured Crop - $40 (35 min) - Textured tops with faded sides
  • Kids Haircut - $25 (20 min) - Specialized patience and safety

Beard Services:

  • Beard Trim & Shape - $20 (15 min) - Maintenance trim with line-up
  • Full Beard Design - $35 (30 min) - Complete beard reshape and styling
  • Beard Oil Treatment - $15 (10 min) - Conditioning and grooming products

Premium Services:

  • Hot Shave Experience - $30 (20 min) - Hot towel, steam, straight razor shave
  • Executive Grooming - $60 (45 min) - Complete haircut + beard + shave combo
  • Eyebrow Trim - $10 (10 min) - Precision eyebrow grooming

Special Treatments:

  • Hair Color - $25-45 (45-60 min) - Semi-permanent color options
  • Deep Conditioning - $15 (15 min) - Specialty hair treatment

Each service includes a detailed description and estimated duration.

3. Meet the Barbers: Build Personal Connection

Individual Barber Pages:

For each barber:

  • Professional headshot (clean, confident)
  • Years of experience
  • Specializations (fades, beards, traditional styles)
  • Available time slots
  • Customer testimonials specific to that barber
  • Social media links (Instagram is huge for barbers)

Why this matters: Customers often request specific barbers. Making it easy for them to book with their preferred barber increases loyalty and repeat business.

Example:

Marco - Head Barber (15 years)
"Marco specializes in precise fades and modern textured cuts.
Customers love his attention to detail and friendly conversation."

Specialties: Fades, Textured Cuts, Beard Design
Available: Mon-Fri 10AM-6PM, Sat 9AM-4PM

4. Appointments: Streamlined Booking

Online Booking Form:

  • Date picker (prevent booking on closed days)
  • Time slots (shows real availability from your schedule)
  • Service selection (different services have different durations)
  • Barber preference (or “Next Available”)
  • Customer name, phone, email
  • Special requests (hair color, length preferences, etc.)

Real-time validation:

  • Can’t book in the past
  • Sunday shows “Closed” message
  • Email format checking
  • Phone number format validation

For a live site, integrate with:

  • Acuity Scheduling or Booksy (dedicated barbershop software)
  • Google Calendar (for staff scheduling)
  • Email confirmations (automated)
  • SMS reminders (reduce no-shows)

5. Contact & Hours: Accessibility

Location & Hours:

  • Address: 123 Clipper Lane, Newtown NSW 2042
  • Phone: (02) 9876 1234 (click-to-call on mobile)
  • Email: [email protected]
  • Instagram: @classiccutsbarber

Hours:

  • Monday - Friday: 10:00 AM - 6:00 PM
  • Saturday: 9:00 AM - 4:00 PM
  • Sunday: Closed
  • Walk-ins welcome (or book ahead for guaranteed time)

Map integration showing location and nearby parking.

What Real Barber Shops Need

1. Appointment System

A booking system is crucial:

  • Prevents double-bookings
  • Reduces no-shows (reminders work)
  • Tracks customer preferences
  • Manages staff schedules

Options:

  • Acuity Scheduling - $20-30/month, barbershop-optimized
  • Booksy - $15-25/month, Instagram integration
  • Square Appointments - Free with Square, full POS integration
  • Custom integration - Build with Express.js + database

High-quality photos showcase your skill:

  • Before/after shots of popular styles
  • Latest cuts and trends
  • Team photos
  • Barbershop atmosphere

Customers often screenshot styles they want. Make it easy for them to see your best work.

Investment: $500-1,000 for 30-40 professional photos

3. Social Media Integration

Modern barbers use Instagram heavily:

  • Instagram feed embed on website
  • Latest posts shown on homepage
  • Links to Instagram story
  • Customer tagging encouragement

Instagram is where barber shops build their reputation—make your website drive followers.

4. Loyalty/Rewards Program

Build repeat business:

  • Every 10th haircut = Free haircut
  • Birthday specials
  • Referral bonuses
  • Seasonal promotions

Display on website and integrate with appointment booking.

5. Product Shop

Many barbers sell:

  • Pomades and styling products
  • Beard oils and care products
  • Clippers and grooming tools
  • Gift cards

Small additional revenue stream, and customers appreciate convenience.

6. Professional Photography

Replace placeholders with:

  • Barber at work (close-ups of technique)
  • Customer satisfaction (with permission)
  • Barbershop interior (clean, professional)
  • Product close-ups
  • Team photos

Investment: $800-1,500 for 20-30 professional images

SEO for Local Barbershop Discovery

When someone searches “barber near me” or “best barber Newtown,” you want to appear.

Local SEO optimizations:

  1. Google Business Profile - Complete with photos, hours, services, reviews
  2. Local keywords - “Barber Newtown,” “Fade specialist Sydney,” suburb names
  3. Structured data - Schema.org markup for service business
  4. Service-specific pages - “Beard grooming Sydney,” “Fade haircuts”
  5. Customer reviews - Encourage Google and Facebook reviews

Content strategy:

  • Blog posts about barbering styles and maintenance
  • Care guides for beards and hair
  • Feature community involvement
  • Before/after transformations

Hosting & Deployment

Express.js apps need Node.js hosting:

Options:

  • Heroku: $7-25/month, easy deployment, perfect for small barber sites
  • DigitalOcean: $6-20/month, more control
  • Railway: $5-20/month, modern, developer-friendly
  • Vercel: Free tier available, serverless

All include SSL, automatic deployments, and scaling capabilities.

Real Barber Shop Website Pricing

Starter Package:

  • Homepage, services, about, contact
  • Mobile responsive
  • Masculine navy/gold design
  • Appointment form ready (manual booking)
  • Google Maps integration
  • Investment: $3,000 - $4,500

Professional Package:

  • Everything in Starter
  • Online appointment booking system
  • Gallery of work (up to 30 images)
  • Meet the barbers (team pages)
  • Blog ready
  • SEO setup
  • Investment: $5,500 - $7,500

Premium Package:

  • Everything in Professional
  • Full integration with Acuity Scheduling or Booksy
  • SMS reminders and confirmations
  • Loyalty rewards tracking
  • Product shop integration
  • Customer login portal
  • Investment: $9,000 - $12,000

Timeline: 3-4 weeks from design to launch.

Ready to upgrade your barber shop’s online presence? Contact Cosmos Web Tech for a free consultation about building a professional website that brings in new customers.

📞 0433 309 677 📧 Email us

We build barbershop websites that look sharp and get results—just like this Classic Cuts demo.

Want a mobile app to go with your website? Our app development team at Awesome Apps builds native iOS and Android apps for Australian businesses.

Ashish Ganda is the founder of Ganda Tech Services, a Sydney-based technology consultancy helping Australian businesses grow through cloud, web, and mobile solutions.